Case Studies

Educate. Inspire.

Discover past case studies to learn how we elevate brands through effective advertising solutions.

M1

With granular targeting options available, Carousell was able to be as intent-driven as possible, and identify

MyRepublic

A/B testing was done to ensure that we are targeting users with the highest intent to convert. Targeting groups

Prudential

Bikes take up the majority of the top 30 searches in 2022, garnering over 4M searches, while devices such as Switch

Endowus

High-value audiences, who were inferred as financially savvy and affluent based on first-party data signals

McDonald’s

1 in 3 SIngaporeans visit Carousell every month and 70% of Carousell’s user base comprises Millenials and Gen Zs

Alcon

Sports Equipment is the 6th most visited category on Carousell in 2021. Based on Carousell’s first-party data

Decathlon

Ads were served in the form of Native Double Single Panel, Native inbox, Homepage Billboard, and interstitial

MSE

Through a 5-part branded video content series, Carousel Media Group showcased the success stories of 5 eco-minded

MCI

To inspire fellow Singaporeans to turn their passions into actions and remain resilient despite the COVID-19 pandemic

Workforce Singapore

Carousell x Workforce Singapore Job Matching Campaign: Granular audience segments

Manulife

Manulife conducted a nation-wide sneaker drop (lucky draw). 7 sneakers were released over the 5-week campaign period

Starbucks

Carousell saw a huge surge in coffee-lovers in H1 of 2020. In August alone, there were 400K+ users

UNIQLO

Users who shopped with Uniqlo during the campaign period received amazing freebies such as Fitness Equipment

AirAsia

From Oct – Nov, there was a spike in searches & listings under Travel & travel-related categories on Carousell

Ninja Van

We targeted Carousell users who listed in Women’s Fashion, Health & Beauty, Babies & Kids, Books & Stationery

Income

We targeted 3 user groups that are suitable for Income’s products and services – Savvy Planner, Aspiring Professionals

Products

Marketplaces

Resources

With millions of browsing, searching, buying and selling intent, discover how you can tap on Carousell Media Group’s unique Advertising and Audience Solutions to bring your brand to life.

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