To increase awareness and drive sales for Starbucks Capsules on Starbucks’s Lazada Store.
Carousell saw a huge surge in coffee-lovers in H1 of 2020. In August alone, there were 400K+ users who had either searched for keywords like nespresso, or viewed a coffee-related listing on the platform. These users were the high-intent users that the campaign targeted on-Carousell through premium ad slots like Homepage Billboard, & off-Carousell through Audience Extension.
Audience Extension is retargeting users beyond the Carousell environment:
In Aug 2020, Carousell ran an Audience Extension campaign for Nescafe Dolce Gusto.
Utilizing Carousell’s 1st-party data to form audience segments
Upload device IDs to Carousell DMP
Extend your campaign reach by retargeting users across external display inventories
IMPRESSIONS SERVED ACROSS 4 WEEKS TO REPUTABLE PUBLISHERS (E.G. THE STRAITS TIMES, CNA)
AVERAGE CLICK THROUGH RATE
With millions of browsing, searching, buying and selling intent, discover how you can tap on Carousell Media Group’s unique Advertising and Audience Solutions to bring your brand to life.