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Case Study: Starbucks

Goal

To increase awareness and drive sales for Starbucks Capsules on Starbucks’s Lazada Store.

Platform Insight

Carousell saw a huge surge in coffee-lovers in H1 of 2020. In August alone, there were 400K+ users who had either searched for keywords like nespresso, or viewed a coffee-related listing on the platform. These users were the high-intent users that the campaign targeted on-Carousell through premium ad slots like Homepage Billboard, & off-Carousell through Audience Extension. Audience Extension is retargeting users beyond the Carousell environment:

Approach

In Aug 2020, Carousell ran an Audience Extension campaign for Nescafe Dolce Gusto.
1

Utilizing Carousell’s 1st-party data to form audience segments
2

Upload device IDs to Carousell DMP
3

Extend your campaign reach by retargeting users across external display inventories

Results

01

1M+

IMPRESSIONS SERVED ACROSS 4 WEEKS TO REPUTABLE PUBLISHERS (E.G. THE STRAITS TIMES, CNA)

02

0.48%

AVERAGE CLICK THROUGH RATE

03

69%

CONVERSIONS DRIVEN 

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