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Case Study: Prudential

Goal

Drive quality leads for Prudential’s insurance services.

Platform Insight

Bikes take up the majority of the top 30 searches in 2022, garnering over 4M searches, while devices such as Switch and iPhones are consistent top searches on Carousell across the years.

Approach

Carousell identified that these products would be an attractive Carousell-exclusive gift for Prudential to give away to its users and leveraged on this data insight to launch a Grand Mid-Year Giveaway.

A custom lead generation form was also developed for the campaign and was hosted on Carousell’s microsite to maintain the native look and feel of the campaign.

Targeting

Users who have shown interest in Bicycles, Video Gaming and Mobile Phones & gadget categories, or searched for related keywords.

Ad Units

Homepage Billboard, native Listings, Native Double Panel Ads, Native Single Panel Ads, and eDMs.

Results

01 2.2 K+
Qualified leads in 3 weeks - achieved KPI a week before campaign’s initial end date!
02 3 K+
Average daily leads

03

26-28%

Strong click-to-lead rate

Client Testimonial

It was a pleasure working with the Carousell team. The team knew our objectives right from the start and the campaign gained tremendous traction with the right execution and strategy. Looking forward to more collaboration opportunities with Carousell!
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