This ad product targets users based on the context/content of the page it is served on.
It delivers higher CTRs & lower CPMs due to relevancy of the ad, & is brand safe.
Carousell Shopping serves only on the Search/Browse & Listing Details page.
Carousell Shopping Ads’ Model considers the following parameters while targeting an ad: Keyword, Demographics & User Interest
Details & Best Practices:
- Campaign objective: Consideration [CPC buying]
- Great for brands with large product catalogs that want to capture purchase intent on Carousell. This ad product is relevant for any brand that is looking for higher CTRs
- Current Benchmark CTR: 0.5 to 0.8%