Transform your products into shoppers’ next great discovery.
Boost the discoverability of your products through targeted ads that appear in related shopping results and product pages.
What are Carousell Shopping Ads
A CPC solution that utilizes a live product feed to ensure brands’ products are matched with consumer search queries.
Precision for purchase
Carousell Shopping Ads are only shown to users when his/her specific search term matches any of the advertiser’s product attributes. This suggests a strong contextual intent for users to interact with the ad and ultimately make a purchase.
Native to platform
Carousell Shopping Ads look exactly like native listings that are shown when a user searches for a product or lands on any of the listing detail pages. Format familiarity with the platform user interface entices users to engage with the creative.
Create with ease
All you need to do is share the existing product catalog with us. You don’t have to spend effort creating an ad creative that looks attractive or engaging. It will be taken care of by the product itself.
Control your costs
Carousell Shopping Ads are priced based on cost-per-click (CPC). This means that you’ll only pay when someone clicks on your ad.
Advertiser Name (Case-sensitive)
This will be shown on the ad creative.
Advertiser Logo URL
The URL should point to an image that is publicly accessible.
Campaign Start and End Date
Campaign Target Country
Number of Expected Clicks
Product Catalog Clicks
Relevant Categories to Target
Who can use Carousell Shopping Ads?
Advertisers must have a product catalog that contains a list of products with product attributes (i.e. title, description, price, landing page, image URL link). The product catalog can be in CSV format or shared as an API Feed link.
Where will my Carousell Shopping Ads appear?
Your ads may be displayed at the top of, alongside, or within shopping results and on product pages, on desktop and mobile. Ads are shown to shoppers based on relevant keywords or products.
How much do Carousell Shopping Ads cost?
With CPC ads like Carousell Shopping Ads, you only pay when a shopper clicks an ad for your product.
What if my product is not the exact match for the keyword entered by the user?
Your product may still show up if your products matches the category or related to the entered search term.
Is there a maximum or minimum number of products that I need to have in my product catalog?
No. We are able to onboard any number of products in the catalog.
Which countries are Carousell Shopping Ads available in?
Carousell Shopping Ads is currently available in Singapore, Malaysia, Hong Kong & Philippines on the Carousell platform.
With millions of browsing, searching, buying and selling intent, discover how you can tap on Carousell Media Group’s unique Advertising and Audience Solutions to bring your brand to life.