Case Study: MyRepublic

Goal

To promote MyRepublic’s Mobile and Broadband campaigns.

Platform Insight

A/B testing was done to ensure that we are targeting users with the highest intent to convert.

Targeting groups include:

Telco Audiences
Lifestage Audiences
Interest Audiences

Approach

A variety of native advertising units were run to reach Carousellers at every stage of their user journey, without seeming intrusive to shoppers. Placements include: Single Panel, Double Panel, and Inbox Ads. Connect was also utilised to further expand campaign reach, and target users across other publishers, beyond Carousell.

Results

01 15 M⁺

impressions

02 12 K⁺

clicks - exceeded campaign KPI by 17%

Client Testimonial

We were looking for efficient ways to expand our reach to potential high-intent and affinity audiences in a highly saturated Mobile & Broadband market. Carousell Media Group offered an alternative platform to tap on direct audiences and reach them across different stages of their digital user journey. This empowered us to stay top-of-mind on our target audience. We are excited to see greater results from this collaboration moving forward.

High Impact Ads

Not sure where to start?

Not sure where to start?

High Impact Ads

Not sure where to start?

Not sure where to start?

Case Study: MyRepublic

Goal

To promote MyRepublic’s Mobile and Broadband campaigns.

Platform Insight

Approach

Results

Client Testimonial

Rui Hang Foo Mobile Product Marketing Senior Manager, MyRepublic

Products

Marketplaces

Resources

Rui Hang Foo
Mobile Product Marketing Senior Manager, MyRepublic