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Case Study: Decathlon

Goal

To raise awareness for Decathlon’s 11.11 campaign and increase online transactions.

Platform Insight

Ads were served in the form of Native Double Single Panel, Native inbox, Homepage Billboard, and interstitial. Users who clicked on the ads were directed browsing for items on offer.

Approach

Users were entitled to attractive offers such as up to 70% off and free $11 welcome voucher. We targeted Carousell users who lead an active lifestyle such as our active lifestyle millennials, sportswear and gym enthusiasts. Rationale being Decathlon’s wide range of Sportline goods would appeal to families with kids as well.

Results

01 11 K+
Clicks
02 25 K+
Landings generated over 2 weeks

03

21%

CONVERSION RATE* POST LANDING ON DECATHLON PAGE

*Conversion tracking includes both click-through (clicks) and view-through (views) conversions.

Client Testimonial

We partnered with Carousell Media Group for the first time during our 2021 11.11 campaign in Singapore, Using the new advertsing offering connect
we targeted active lifestyle shoppers and fitness enthusiasts. Through the platform’s strong affinity with the young fitness-focused community, we generated a large number of website traffic which exceeded our initial expectations from the campaign. Moreover, Connect managed to help us scale this tactical campaign and reach more users in what was a competitive period.

Charles Tan
Search Engine Marketing Lead, Decathlon
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