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Case Study: Endowus


To drive views to Endowus’s landing page for more information on their digital advising solutions and product.

Platform Insight

High-value audiences, who were inferred as financially savvy and affluent based on first-party data signals, were identified and targeted.


Carousell ran a hybrid (awareness + performance) campaign running on Connect where GIF banners were showcased to its targeted users. Users who have seen and clicked on the ads will be directed to Endowus’s landing page.




Unique reach
02 140 K+
Page landings



Higher page views than benchmark

Client Testimonial

It’s a pleasure working with the Carousell team. Even though it’s only our first campaign together, the team had a good grasp of our objectives and were proactive in optimisation and coming up with new ideas and recommendations. The team also went above and beyond to ensure smoothness of our campaign when we encountered technical difficulties. Overall a great experience with Carousell.

Jason Teo
Growth Marketing Lead, Endowus