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Case Study: AirAsia

Goal

To increase AirAsia travel bookings.

Platform Insight

The spike in Travel category nearing December signaled a strong user intent around year end and CNY holidays.

Behavior Insight

Historically, travel has always been in the list of the top 5 resolutions for every New Year. (Engagement campaign)

Execution

Every Carousell user who has shopped within the Travel category received a Carousell-exclusive 20% promo voucher to book flights on AirAsia.

The campaign was further amplified through targeted ads to reach users who demonstrated strong interest in traveling based on their browsing and shopping behaviors on Carousell.