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Case Study: Ministry of Communications and Information

Goal

To inspire fellow Singaporeans to turn their passions into actions and remain resilient despite the COVID-19 pandemic.

Approach

A “How To” video series with actionable takeaways, named #ThisisSG, which features 6 success stories of Singaporeans who have taken that leap of faith to pursue their passions in times of crisis via Carousell -a free to use, C2C platform for those who want to explore entrepreneurship or earn some side income.

Both in-app channels and external media were utilised to reach the masses and high-intent users.

Results

01

3.2M+

cumulative reach

02

55K+

cumulative engagement

03

14M+

video ad impressions

04

653K+

video views

05

1.5M+

users reached via EDMs
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