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Case Study: Ministry of Sustainability and the Environment

Goal

To inspire and raise awareness about how Singaporeans are taking steps towards practising sustainability in their everyday lives, in support of the Singapore Green Plan.

Approach

Through a 5-part branded video content series, Carousell Media Group showcased the success stories of 5 eco-minded Carousellers who are contributing to sustainability in their own ways.

The series was amplified both within and beyond the platform. This includes Carousell’s Facebook and Instagram pages. as well as its in-app advertising units, such as Homepage Billboards and EDMs. A native landing page was also created to host all videos and profile write-ups.

Results

01

19M+

Ad Impressions were served across 5 months

02

5M+

users have been exposed to the video

03

290K+

TOTAL VIDEO VIEWS

04

70K+

POST ENGAGEMENTS E.G. LIKES, COMMENTS, SHARES, CLICKS ETC.

05

24%

UNIQUE OPEN RATE FOR EDM – SURPASSED INTERNAL BENCHMARKS

Client Testimonial

For this campaign, Carousell curated a line-up of relatable profiles who demonstrated convincingly that sustainability can be pursued in small steps and by everyone, from upcycling to making informed purchases. The team understood our objectives, produced engaging videos, and initiated regular communications for updates and feedback. Through this project, Carousell helped us to create content that confirmed the adage that one person’s trash can be another’s treasure.

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