• Shopping Ads

          Display Ads

          Email Ads

          Connect

          High Impact Ads

          Homepage Billboard

          Interstitial

          Category Billboard

          Native Ads

          Standard Native

          Promotional Byline

          Chat Inbox

          Not sure where to start?

          Chat with the Carousell Media Group team to kickstart your advertising journey with us.
  • Marketplaces

        • Case Studies

          Discover past case studies to learn how we elevate brands through effective advertising solutions.

          Industry Reports

          Leverage data-backed reports to learn more about our shoppers and the advertising industry.

          Press Releases

          Stay informed and in the know with our latest company news and announcements.

          Not sure where to start?

          Chat with the Carousell Media Group team to kickstart your advertising journey with us.
Talk to us

Case Study: McDonald’s

Goal

To drive awareness about McDonald’s weekly deals, i.e. TGI-Fried Chicken Day on Fridays.

Platform Insight

1 in 3 SIngaporeans visit Carousell every month and 70% of Carousell’s user base comprises Millenials and Gen Zs – the perfect target market for fast-food chains.

As Carousell’s shoppers are often also on the lookout for deals when they visit the platform, any exclusive promotions and offers are more likely to interest them than an average user on the Open Internet.

Approach

In order to capture the attention of Carousell users, a mix of high-visibility advertising formats, such as Homepage Billboards and Interstitials, were used throughout the 12-week campaign. Users who clicked on the advertisement were directed to the McDelivery application or website for a seamless user journey.

Results

01 21 M+
Impressions were served
02 84 K+
Clicks Were delivered
03 1.7 %
CLICK THROUGH RATE FOR INTERSTITIALS - SURPASSED INTERNAL BENCHMARKS.
Products
Marketplaces
Resources
With millions of browsing, searching, buying and selling intent, discover how you can tap on Carousell Media Group’s unique Advertising and Audience Solutions to bring your brand to life.
Linkedin-in
Talk to us
©2024 Carousell Media Group. All Rights Reserved.

X