Users who shopped with UNIQLO during the campaign period received amazing freebies such as Fitness Equipment, Airism Masks and Klook Vouchers.
We targeted Carousell users who showed a high affinity to an active lifestyle and travelling. These users are identified based on their habits on Carousell such as browsing or searching for Sports related listings, have shown interest in Staycations and have a strong affinity towards the UNIQLO brand.
Ads were served in the form of Native Double Panel, Native Single Panel and targeted EDMs. Users who interacted with the ads were directed to UNIQLO’s landing page where instructions of the campaign mechanics were shared.