Case Study: Workforce Singapore

Granular audience segments (e.g. administrators, sales professionals, and drivers) were meticulously developed to effectively target jobseekers with the right profiles and serve relevant job advertisements through Carousell inventories and Audience Extension.

To create a seamless user journey, a dedicated Carousell profile for Workforce Singapore was also created, serving as a central hub for all job listings. Customized creatives which aligned with each job requirement were also curated for every listing. This tailored approach significantly increased relevance and resulted in notable improvements in click-through rates.