We targeted 3 user groups that are suitable for Income’s products and services – Savvy Planner, Aspiring Professionals, Family with Kids amounting to over 1M+ relevant Carousell audiences.
A mix of high-visibility advertisements, including Homepage Billboards and Interstitials, along with Connect, were strategically employed to engage users both within and beyond the platform. This approach effectively reached users at various touch points across the open internet.
IMPRESSIONS SERVED ON PLATFORM AND VIA CONNECT
AVERAGE CLICK THROUGH RATE
REGISTRATIONS WITHIN 3 DAYS
We were exploring tapping onto apps with high and recurring traffic and found Carousell. Decided to try out a small campaign with them through their premium inventories and noticed some encouraging results. We returned to Carousell for another campaign subsequently and coincided with their launch of Connect. We gave it another go and it brought some decent results and decided to invest further into the platform.