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Internal Placement NameAndroid/iOS
NatureCustom Native
Location Homepage, after app open, frequency cap of 1 ad per user per 24hrs, excl. newly registered users in the last 7 days
TrackingImpressions, clicks, dismissals, time in view
URLsStandard url, external deeplink, internal deeplink, in-app browser
Creative640x960 / 320x480 (1:1.5), png/.jpg/.gif, 100kb - 300kb
Capital letter limit/Chinese character limits CTA 13
Third party impression trackingyes
Third party click trackingyes
InteractionsAuto-close after 6 seconds, timer available, skippable from beginning, close when pressing on black-opaque underlay
Dismissal rate85%
Viewed for 6s “Completion rate”: 15%
Median time in view2.3s
Do not guarantee CTR(around 1.5%)