SG #ThisisLife campaign

September 16, 2022
September 16, 2022 Carousell Media Group

SG #ThisisLife campaign


  • To inspire fellow Singaporeans to turn their passions into actions and remain resilient despite the COVID-19 pandemic, i.e. through Carousell – a free to use, C2C platform for those who want to explore entrepreneurship or earn some side income


  • A “How To” Video Series with actionable takeaways, featuring 6 success stories of Singaporeans who have taken that leap of faith to pursue their passions in times of crisis via Carousell
  • Carousell also utilised both in-app channels and external media to reach the masses and the high intent users


3.2M+ cumulative reach 

55K+ cumulative engagement 

14M+ video ad impressions 

653K+ video views

1.5M+ users reached via EDMs