GOAL

• To inspire fellow Singaporeans to turn their passions into actions and remain resilient despite the COVID-19 pandemic, i.e. through Carousell – a free to use, C2C platform for those who want to explore entrepreneurship or earn some side income

APPROACH

• A “How To” Video Series with actionable takeaways, featuring 6 success stories of Singaporeans who have taken that leap of faith to pursue their passions in times of crisis via Carousell
• Carousell also utilised both in-app channels and external media to reach the masses and the high intent users