High-Impact Branding Ads

Homepage Billboard

Template: Native SPC

Platforms: Android/iOS/Web/MWeb

Nature: Native

Location: Homepage, ATF, first slot of Carousell, autoscroll in 5sec

Safety frame: 60px left and right // 25px top and bottom (!)

Targeting: userId, age, gender, custom

Tracking: impressions, viewable impressions, clicks

URLs: standard url, external deeplinks

Creative: 1500×610, .png/.jpg/.gif, safety frame of 80px from bottom line, round edges will be applied automatically to creative

Creative rules: 

  1. Branding/Reach campaigns, CTA & “Ad” tag needs to be part of the creative
  2. App & Web: Safety frame of 60px left, 120px right, 25px top and 80px bottom

(safety frame = for text to be displayed properly i.e no texts to be in the safety frame)

  1. Good Ads Policy Requirements (For ads directing to external site):

 

(Required!) To add these on creative if the ad leads users out of the app into the external landing page

  1. a) CTA suggestions for eg: Shop at [advertiser]’s store / Visit official store
  2. b) To add disclaimer: “You’ll be directed to an external site.”

 

Advertiser logo: 1:1 ratio of creative

Interstitial

<<Ad Specs Form>>

 

Template: App – Interstitial Homepage

Platforms: Android/iOS

Nature: Custom Native

Location: Homepage, after app open, frequency cap of 1 per user per 24hrs, excl. newly registered users in the last 7 days, excl. login users

Targeting: userId, age, gender, custom

Tracking: impressions, clicks, dismissals, time in view

URLs: standard url, external deeplink, internal deeplink, in-app browser

Creative: 320×480 (1:1.5), png/.jpg/.gif

Interactions: auto-close after 6 seconds, timer available, skippable from beginning, close when pressing on black-opaque underlay

Interstitial Video

Template: App – Interstitial Homepage

Platforms: Android/iOS

Nature: Custom Native

Location: Homepage, after app open, frequency cap of 1 per user per 24hrs, excl. newly registered users in the last 7 days, excl. logins users

Targeting: userId, age, gender, custom

Tracking: impressions, viewable impressions, dismissals, time in view, completion rate

URLs: none, no click action on creative

Creative: 9:16, max 30MB, video length recommendation < 20sec

Interactions: autoplay, no sound, user needs to click on unmute to play sound, skippable from beginning by clicking skip ad/black background, tab and hold on creative will pause the video, interstitial wil autocollapse when video has finished

Carousell Native Ads

Native Image Ads (Large) (App)

Platforms Android/iOS
Nature Native
Location Search/Browse/Listing, after 6/46/86/etc listings on search, always BTF
Targeting userId, age, gender, search term, category id, custom
Tracking impressions, viewable impressions, clicks
URLs standard url, deeplink carousell, external deeplink
Creative 1200×628 (1.91:1),,.png/.jpg/.gif
English max. characters Headline 45, Description 48, CTA 15, Advertiser Name 25
Advertiser logo: 1:1 ratio of creative, round, .png/.jpg

Native Image Ads (Small) (App, Web)

Platforms Android/iOS
Nature Native
Location Homepage, BTF in Fresh Finds/Recommended for You section, after 1,5,21 listings
Targeting userId, age, gender, search term, category id, custom
Tracking impressions, viewable impressions, clicks
URLs standard url, deeplink carousell, external deeplink
Creative 1:1, squared, .png/.jpg/.gif
English max. characters Headline 20, Description 22, CTA 15, Advertiser Name 13
Advertiser logo: 1:1 ratio of creative, round, .png/.jpg

Native Video Ads (App)

Platforms Android/iOS
Nature Native
Location Homepage, BTF in Fresh Finds/Recommended for You section, after 1,5,21 listings
Targeting userId, age, gender, search term, category id, custom
Tracking impressions, viewable impressions, clicks
URLs standard url, deeplink carousell, external deeplink
Creative Video 16:9, max 30MB, recommended length below 30s, many video files**
Autoplay Autoplay when 50% in view, sound only on click
English max. characters: Headline 45, Description 48, CTA 15, Advertiser Name 25
Advertiser logo: 1:1 ratio of creative, round, .png/.jpg
*impressions = video has started to play, viewable impression = video is 50% in view and played for at least 2 seconds
*WebM files (Vp8, Vorbis), MPEG4, 3GPP, MOV (h264, mpeg4, AAC), AVI (MJPEG, PCM), MPEGPS (MPEG2, MP2), WMV

Native Byline Promotion (App)

Platforms Android/iOS
Nature Native
Location Listing, above “Meet the seller” section, always BTF
Targeting userId, age, gender, category id, item price USD, custom
Tracking impressions, clicks
URLs standard url, deeplink carousell, external deeplink
Autoplay Autoplay when 50% in view, sound only on click
English max. characters Headline 20, Description 50 (25 per line), CTA 10, Advertiser Name 15
Advertiser logo 1:1 ratio of creative, round, .png/.jpg
Creative rules Only services related to the product! Can only target highly relevant categories, e.g. mobile phone insurance under mobile phones

Native Chat Inbox Ads *coming soon (App)

Display Ads

Display Ads (App, Mobile Web, Web)

App

Platforms: Android/iOS

Nature: Display

Location: Search/Browse/Listing, after 6/46/86/etc listings on search, always BTF

Targeting: userId, age, gender, search term, category id, custom

Tracking: impressions, viewable impressions, clicks

URLs: standard url, external deeplinks

Creative: 300×250, .png/.jpg/.gif

 

Mobile Web

 

Platforms: Mobile Web

Nature: Display

Location: Search/Browse/Listing/Homepage, very 10 listings on search/browse/homepage, always BTF

Targeting: userId, age, gender, search term, category id, custom

Tracking: impressions, viewable impressions, clicks

URLs: standard url, external deeplinks

Creative: 300×250, .png/.jpg/.gif

 

Web

 

Platforms: Desktop

Nature: Display

Location: Home/Search/Browse/Listing/Profile/Chat, ATF & BTF

Targeting: userId, age, gender, search term, category id, custom

Tracking: impressions, viewable impressions, clicks

URLs: standard url, external deeplink

Creative: 300×250, 728×90, 970×90, 970×250, 160×600, 120×600 /   .png/.jpg/.gif

Carousell Audience Extension