Platforms: Android/iOS

Nature: Native

Location: Listing, above “Meet the seller” section, always BTF

Targeting: userId, age, gender, category id, item price USD, custom

Tracking: impressions, clicks

URLs: standard url, deeplink carousell, external deeplinks

English max. characters: Headline 20, Description 50 (25 per line), CTA 10, Advertiser Name 15

Advertiser logo: 1:1 ratio of creative, round, .png/.jpg

Creative rules: Only services related to the product! Can only target highly relevant categories, e.g. mobile phone insurance under mobile phones