April 6, 2020 Carousell Media Group


A campaign that drives user acquisition and overall traffic to IKEA’s Winter Sale in Hong Kong.


1 – Carousell’s Homepage Billboard was used to draw audience attention to the seasonal sale.

2 – Ad placements throughout the entire campaign period also targeted all Carousellers who logged into the app during that one week. Upon clicking the ads, users would be redirected to IKEA’s external e-commerce site for further online purchases.



2Mil+ impressions delivered within 7 days

8K+ clicks generated


Inspired? Talk to Us and book a session with our dedicated Account Manager to discuss how Carousell Advertising can help bring your brand to the next level.