A campaign that drives user acquisition and overall traffic to IKEA’s Winter Sale in Hong Kong.
1 – Carousell’s Homepage Billboard was used to draw audience attention to the seasonal sale.
2 – Ad placements throughout the entire campaign period also targeted all Carousellers who logged into the app during that one week. Upon clicking the ads, users would be redirected to IKEA’s external e-commerce site for further online purchases.
2Mil+ impressions delivered within 7 days
8K+ clicks generated
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