IKEA

April 6, 2020 Carousell Media Group

IKEA

A campaign that drives user acquisition and overall traffic to IKEA’s Winter Sale in Hong Kong.

Execution:

1 – Carousell’s Homepage Billboard was used to draw audience attention to the seasonal sale.

2 – Ad placements throughout the entire campaign period also targeted all Carousellers who logged into the app during that one week. Upon clicking the ads, users would be redirected to IKEA’s external e-commerce site for further online purchases.

 

 

2Mil+ impressions delivered within 7 days

8K+ clicks generated

 

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