Homepage Interstitial

Platforms: Android/iOS

Nature: Custom Native

Location: Homepage, after app open, frequency cap of 1 per user per 24hrs for a 1 day campaign, 1 per user per 48 hours for a 2 or more day campaign, excl. newly registered users in the last 7 days

Targeting: userId, age, gender, custom

Tracking: impressions, clicks, dismissals, time in view

URLs: standard url, external deeplink, internal deeplink, in-app browser

Creative: 640×960 (1:1.5), .png/.jpg/.gif

CTA character limit (English characters): 20

Interactions: auto-close after 6 seconds, timer available, skippable from beginning, close when pressing on black-opaque underlay

Estimates on performance per country:

ROS:

Daily	SG	HK	PH	MY
Frequency cap 1 per user per day incl AB	200k	100k / 12 hrs	35K	75k
With frequency cap 1 per 48 hours	200k	50k	To be tested	35k

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