April 6, 2020 Carousell Media Group


Launching a highly-anticipated ride-hailing app into Singapore.

Carousell’s huge reach (500k DAU; 3.8mill overall userbase) presents a strategic co-branding opportunity. “Gojek x Carousell” co-branding partnership was formed and Gojek to provide an exclusive promo code only for Carousell users, which created a sense of urgency and greater motivation for Carousell users to download Gojek app and trial the new ride-hailing service. Ads were served with high-frequency to create top-of-mind awareness & high visibility across different in-app touchpoints

10,539 new users acquired who redeemed the unique promo code within 40 days

PR buzz generated due to the co-branding partnership

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