Launching a highly-anticipated ride-hailing app into Singapore.
Carousell’s huge reach (500k DAU; 3.8mill overall userbase) presents a strategic co-branding opportunity. “Gojek x Carousell” co-branding partnership was formed and Gojek to provide an exclusive promo code only for Carousell users, which created a sense of urgency and greater motivation for Carousell users to download Gojek app and trial the new ride-hailing service. Ads were served with high-frequency to create top-of-mind awareness & high visibility across different in-app touchpoints
10,539 new users acquired who redeemed the unique promo code within 40 days
PR buzz generated due to the co-branding partnership
Inspired? Talk to Us and book a session with our dedicated Account Manager to discuss how Carousell Advertising can help bring your brand to the next level.