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Standard Native

Standard Native Ad


Platforms Android/iOS
Nature Native
Location Search/Browse/Listing, after 6/46/86/etc listings on search, always BTF
Targeting Impressions, viewable impressions, clicks, completions, view time*
Tracking Impressions, viewable impressions (not for gif), clicks
Creative video 16:9, max 30MB, recommended length below 30s, many video files**
Autoplay & Sound Autoplay when 50% in view, sound only on click
Thumbnail picture 16:9 ratio, recommended 1280 x 720
Capital letter limit/Chinese character limits Headline 26, Description 25, CTA 23, Advertiser Name 18 Advertiser logo: 1:1 ratio of creative, round, .png/.jpg

*Impressions = Video has started to play;

Viewable Impression = Video is 50% in view and played for at least 2 seconds.

**WebM files (Vp8, Vorbis), MPEG4, 3GPP, MOV (h264, mpeg4, AAC), AVI (MJPEG, PCM), MPEGPS (MPEG2, MP2), WM