Platforms: Android/IOS

Nature: Display & Native

Location: Inbox for Chat messages, ATF, after 4 chats in Inbox

Targeting: age, gender, custom

Tracking: Impressions, viewable Impressions, Clicks

URLs: standard url, external deeplink, internal deeplink only for native

Creative: 320×50, 300×100, 300×50, Native

For Native:

Creative: 1:1, squared, .png/.jpg/.gif, 334x334px

English max. characters: Headline 11, Description 24, CTA 11, no Advertiser Name – but you can mention it in headline or description

Advertiser logo: 1:1 ratio of creative, round, .png/.jpg, at least 48x48px