Category Takeover
Platforms: Android/iOS
Nature: Custom Native
Location: Category Browse into parent and subcategories (no search terms!).
Targeting: userId, age, gender, custom, ccid
Tracking: impressions, clicks
URLs: standard url, external deeplinks, internal deeplink, no in-app browser open.
Creative: 2250x915px, .png/.jpg/.gif, round edges will be applied to creative.
Safety frames: 120px from top & bottom, 200px from left & right.
Creative rules: Disclaimer & “Ad” tag needs to be part of the creative, relevancy to category is important, max. 1 campaign per category id at a given time.
Estimates on performance per country (ROS):
Daily | SG | HK | PH | MY |
---|---|---|---|---|
Impressions | 1.5M | 740k | 380k | 380k |
Reach | 420k | 200k | 115k | 120k |