Category Takeover

Category Takeover

Platforms: Android/iOS

Nature: Custom Native

Location: Category Browse into parent and subcategories (no search terms!).

Targeting: userId, age, gender, custom, ccid

Tracking: impressions, clicks

URLs: standard url, external deeplinks, internal deeplink, no in-app browser open.

Creative: 2250x915px, .png/.jpg/.gif, round edges will be applied to creative.

Safety frames: 120px from top & bottom, 200px from left & right.

Creative rules: Disclaimer & “Ad” tag needs to be part of the creative, relevancy to category is important, max. 1 campaign per category id at a given time.

Estimates on performance per country (ROS):

Impressions 1.5M 740k 380k 380k
Reach 420k 200k 115k 120k

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