When unparalleled data meets best-in-class technology
What is Connect
Connect is a first-of-its-kind recommerce programmatic buying platform that deploys best-in-class DSP ad-technology, and is powered by the buying, selling and search data signals generated from the Carousell Media Group’s tens of millions of monthly users across Greater Southeast Asia (Southeast Asia, Taiwan and Hong Kong).
The integration of first- and third-party data with the world’s best-in-class demand side platform (DSP), to deliver campaign success with actionable and verifiable results in a brand safe environment.
Provides access to Carousell Media Group’s unique buying, selling and search first-party data to connect with 500+ passionate communities.
Access to formats such as video, display, audio, high-impact and DOOH across the open internet, including CTV/OTT apps.
Ability to run campaigns to drive awareness, consideration and performance.
Simple 4 step process to get started
..
Share your campaign objective and KPIs
..
Share the audiences you want to target
..
Share your creative assets/formats
..
Share your budget campaign
Share your campaign objective and KPIs
Share your campaign objective and KPIs
Share the audiences you want to target
Share the audiences you want to target
Share your creative assets/formats
Share your creative assets/formats
Share your budget campaign
Share your budget campaign
Upper Funnel
Online Video
Interstitials & Billboards
Audio
Online Video
Video forms a key component of branding campaigns, and helps drive awareness. They include instream (pre-rolls, play with sound and interrupt video content that users are watching), rewarded video, and standard sizes.
Find Out More
Online Video
Interstitials & Billboards
Audio
Interstitials & Billboards
To engage shoppers through high-visibility placements, while considering the mobile / tablet behavior patterns of consuming content and overall user experience.
Find Out More
Online Video
Interstitials & Billboards
Audio
Audio
Audio formats are very similar to ads you would hear on radio and can now be bought programmatically
Find Out More
Full Funnel
Social Extension
Display & Rich Media
Social Extension
To help advertisers amplify their social media creatives from YouTube, Facebook, Instagram, Pinterest, Twitter, TikTok, LinkedIn and Snapchat to run programmatically at scale on the open web/app on display placements, and target Carousell’s shoppers to run campaigns across the full marketing funnel.
Find Out More
Social Extension
Display & Rich Media
Display & Rich Media
Standard Display, Standard Display Rich Media and Third-party interactive rich media is available on all display sizes and can be run across the full-funnel. Find Out More
Client Testimonials
We partnered with Carousell Media Group for the first time during our 2021 11.11 campaign in Singapore. Using the new advertising offering called Connect, we targeted active lifestyle shoppers and fitness enthusiasts. Through the platform’s strong affinity with the young fitness-focused community, we generated a large number of website traffic which exceeded our initial expectations from the campaign. Moreover, Connect managed to helped us scale this tactical campaign and reach more users in what was a competitive period.
Search Engine Marketing Lead, Decathlon
Charles Tan
It’s a pleasure working with the Carousell team. Even though it’s only our first campaign together, the team had a good grasp of our objectives and were proactive in optimisation and coming up with new ideas and recommendations. The team also went above and beyond to ensure smoothness of our campaign when we encountered technical difficulties. Overall a great experience with Carousell!