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Case Study: Burger King


To raise awareness about Burger King's new seasonal menu during the Chinese New Year period

Platform Insight

1 in 3 SIngaporeans visit Carousell every month and 70% of Carousell’s user base comprises Millenials and Gen Zs – the perfect target market for fast-food chains to promote their exclusive seasonal offering.


In order to maximise reach, we ran high-visibility advertising placements, i.e. Interstitials and Homepage Billboards, that capture users’ attention the moment they visit the platform. The campaign spanned across 16 days, including the first week of Chinese New Year




impressions were served



Click Through Rate on average


0 M+
0 K+ clicks
(exceeded by 17% of promised KPI)
0 +
conversions within a month

Client Testimonial

We are always on the lookout for alternative channels to communicate M1’s great deals and offerings. Carousell offered granular targeting options that suited our need to deliver personalised message to the right audience at the right time. There are promising results driven from this collaboration, looking forward to more.
Andy Ang
Performance and Digital Marketing Manager