Case Study: Burger King

Goal

To raise awareness about Burger King's new seasonal menu during the Chinese New Year period

Platform Insight

1 in 3 SIngaporeans visit Carousell every month and 70% of Carousell’s user base comprises Millenials and Gen Zs – the perfect target market for fast-food chains to promote their exclusive seasonal offering.

Approach

In order to maximise reach, we ran high-visibility advertising placements, i.e. Interstitials and Homepage Billboards, that capture users’ attention the moment they visit the platform. The campaign spanned across 16 days, including the first week of Chinese New Year

Results

6.25M⁺

impressions were served

1.15%

Click Through Rate on average

Results

0 M⁺

impressions

0 K⁺ clicks

(exceeded by 17% of promised KPI)

0 ⁺

conversions within a month

Client Testimonial

We are always on the lookout for alternative channels to communicate M1’s great deals and offerings. Carousell offered granular targeting options that suited our need to deliver personalised message to the right audience at the right time. There are promising results driven from this collaboration, looking forward to more.

High Impact Ads

Not sure where to start?

Not sure where to start?

High Impact Ads

Not sure where to start?

Not sure where to start?

Case Study: Burger King

Goal

To raise awareness about Burger King's new seasonal menu during the Chinese New Year period

Platform Insight

Approach

Results

6.25M+

1.15%

Results

Client Testimonial

Andy Ang Performance and Digital Marketing Manager

Products

Marketplaces

Resources

6.25M⁺

Andy Ang
Performance and Digital Marketing Manager