To raise awareness
about Burger King's new
seasonal menu during
the Chinese New Year
1 in 3 SIngaporeans visit Carousell every month and 70% of Carousell’s user base comprises Millenials and Gen Zs – the perfect target market for fast-food chains to promote their exclusive seasonal offering.
In order to maximise reach, we ran high-visibility advertising placements, i.e. Interstitials and HomepageBillboards, that capture users’ attention the moment they visit the platform. The campaign spanned across 16 days, including the first week of Chinese New Year
impressions were served
Click Through Rate on average
(exceeded by 17% of promised KPI)
conversions within a month
We are always on the lookout for alternative channels to communicate M1’s great deals and offerings. Carousell offered granular targeting options that suited our need to deliver personalised message to the right audience at the right time. There are promising results driven from this collaboration, looking forward to more.
Andy Ang Performance and Digital Marketing Manager
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